This is the eBook (Kindle Edition) version of the best-selling print book. This how-to business book addresses many major categories of an organization's culture, including hiring the right talent, creating a differentiated service approach, understanding today's workforce, enhancing internal collateral, utilizing technology, increasing enterprise wide communication, engaging in authentic philanthropic initiatives and highlighting the importance of leadership. Using a blended approach of business acumen and music orientation, the book strategically walks the line between a formalized professional blueprint to overhaul a company's culture and a more relaxed narrative for the casual reader seeking common sense approaches to keep their company relevant. Readers will experience a personalized, 1st-person approach, dozens of rock star brand examples and case studies, detailed call-to-action chapter wrap ups and unique out-of-the-box analogies throughout-including icebergs, chocolate ice cream, Star Trek, comic books, Peter Pan, flying fish, cartoon classics and legendary Rock 'n Roll icons. Buy the book now and check out what all the buzz is about.